Alexa bewusst (er)leben – visible, audible and experienceable

In July, the ALEXA will become a hotspot for sustainable thinking and action: From 14 to 26 July 2025, we will make sustainability visible, audible and experienceable with our ‘ALEXA bewusst (er)leben’ days – an inspiring combination of art, interaction, information and entertainment, all in the spirit of sustainability.

The kick-off: Poster competition “future of mobility”

Together with the initiative wirBERLIN, we are kicking off the campaign weeks with a creative highlight: on 14 July, we will celebrate the award ceremony for the poster competition. Children from all over Berlin have expressed their visions for the ‘future of mobility’ on works of art. You can marvel at the impressive posters at ALEXA until the end of the campaign weeks – an inspiring look at the ideas of the next generation.

Touchable sustainability

VISIBLE: Sustainable highlights from our tenants

Throughout the campaign period, we will be presenting sustainable initiatives and campaigns by our tenants on two large LED walls in the centre – digital, modern and resource-saving. Let us show you what conscious action can look like in practice – from recycling concepts to long-lasting products. What’s more, our big competition is waiting for you on our Instagram-Account @alexacentre – it’s worth taking part!

EXPERIENCEABLE: Plastic recycling live

On 18 and 19 July, sustainability will become a real experience at ALEXA Berlin!
From 1pm to 6pm on each day, you can get involved in our interactive hands-on days in the activity area on the ground floor (in front of H&M and Zara):

For example, bring along your collected bottle caps and see with your own eyes how everyday plastic is turned into creative, recycled giveaways in real time – to take away and pass on.
This makes sustainability tangible, understandable and motivating – for young and old.

AUDIBLE: Sustainability to your ears

Saturday, 19 July – be there when sustainability gets a voice:
The live recording of the ENERGY podcast ACT FOR THE PLANET will take place on the Metropolis Court at ALEXA!

An event for everyone who wants to listen, think – and make the world a better place.

Experience at ALEXA Berlin how exciting and versatile sustainability can be – practical, interactive and inspiring!

Alexa bewusst (er)leben – For a future that we shape together.