About us
Welcome to ALEXA!
Located directly on the vibrant Alexanderplatz, we combine everything that makes Berlin unique on five floors: trendy brands, culinary diversity, cool leisure activities – and all this in an impressive Art Deco design that combines urban style with historical flair. Here you can marvel, relax, enjoy and experience.
With over 170 shops, a food court with 18 concepts, as well as highlights such as bowling, fitness & entertainment, your visit to ALEXA will be a real experience – whether alone, with friends or with the whole family. From top brands to unique store concepts – shopping fans will discover everything their heart desires here.
Our store is more than just shopping: it’s a place to enjoy, discover, relax – and marvel. This is also ensured by our extraordinary ambience in the look of the 1920s and the eye-catching pink-coloured façade, which deliberately stands out from the typical look of Alexanderplatz – a real eye-catcher with character!
According to the Shopping Centre Performance Report 2024, we are officially number one in the capital – and that motivates us to do even more for you every day.
ALEXA – Where else!
The administrator Sonae Sierra
Social responsibility
Our aim is to deepen general knowledge about the social reality in our environment by working with and supporting social and health care institutions and cultural and sports facilities.
As shopping center managers, it goes without saying that we take the social issues facing the communities in which we operate seriously. We regularly organize events in the community, often with a cultural or environmental focus, which are aimed directly at specific groups such as children or senior citizens. We work together with non-profit social associations. Our company has a system in place that enables our employees to volunteer in the community; the company provides all employees with a certain amount of time for this purpose.
Further information can be found here.
Safety & Health
At Sonae Sierra, we are committed to implementing a zero-risk culture and strive to ensure that the health of our customers is never compromised. Our ongoing efforts in this regard, with the help of the Personae project, have led us to promote safe behavior and risk reduction in our shopping centers and on our construction sites—which has already proven to be very effective. These strategies include Safety Prevention Observation (SPO), a form of behavioral audit designed to identify safety issues in the workplace.
In addition to SPO, we offer our employees, tenants, and business partners in all countries where we operate regular specialist courses in occupational safety and health, and we answer questions from these customers at monthly occupational safety and health meetings on site. We also believe that visitors to our shopping centers should be exposed to as few health and safety risks as possible. Given the large number of visitors we receive, we attach great importance to implementing the strictest emergency plans, which we also rehearse with emergency scenarios.
Further information can be found here.
Environmental protection – Planet Sierra
As protecting the environment for current and future generations is a constant concern for Sonae Sierra, we have focused our environmental protection efforts on the following four key areas of harmful impact:
- Climate change#
- Water
- Waste
- Land use
We firmly believe that innovative and proactive environmental management can improve our value proposition in the market by reducing costs and risks.
Sonae Sierra’s environmental protection is based on the implementation of our Environmental Management System (EMS), which has been certified according to the ISO 14001 standard. The EMS covers all of Sonae Sierra’s business activities and applies in all countries where the company operates. It aims to increase eco-efficiency and promotes awareness of the need to limit the significant environmental impacts of its business in accordance with the principles set out in our environmental policy.
Further information can be found here.