The ALEXA turns 16! And that means for all of us: it’s time to pop the corks! 🥳For 16 years, we’ve been your first stop for world-class shopping, entertainment and culinary delights. We want to celebrate that with you at our ALEXA Sweet 16 birthday party, because … what would a party be without you? A pinch of glitter, a dream in pink and great promotions and raffles – Let’s get the party started: in the middle of Berlin at ALEXA at Alexanderplatz.

On 16 and 17.09.2023 the party gets started on the Metropolis Court in front of H&M and Zara at ALEXA am Alexanderplatz in Berlin. From 13:00 to 18:00 each day we have great surprises for you. On Sunday, 17.09.2023 we are open for business and you can store for all you’re worth. The ALEXA opens here from 13:00 to 18:00.

Our birthday highlights at ALEXA

🎁 Raffle: Take part in our birthday raffle on Saturday, 16.09.2023 and get the chance to win a 100 € shopping voucher for the ALEXA Berlin. Our flower wall on the action area in front of Zara & H&M on the first floor will show you what to do. On Sunday, 17.09.2023 we have invited very special party guests: Radio Energy will raffle tickets for the concert of Louis Tomlinson at their ticket party. In addition, you have the opportunity to win ALEXA vouchers every hour. We keep our fingers crossed for you!

📸 Share your moments: The ALEXA shows itself to you on the birthday weekend with a large portion of pink glamor and with a lot of heart. You can find our phone booth as a photo backdrop for your vintage selfies on the Metropolis Court. Share your moments with us using the hashtag #alexasweet16: we can’t wait to see your party photos!

🍰 Tidbit for you: What would a birthday party be without something sweet? Not only our restaurants and cafés in the shopping center have delicacies on offer for you. Because on Saturday there are cool birthday donuts from Happy Donazz for you. While stocks last.

🎶 Party mood: Play that funky music! The singer Phileas will show you the perfect fusion of traditional and modern. Immerse yourself in a musical world of cultural diversity on Saturday, always on the hour between 14:00 to 18:00. For the party mood while shopping, a DJ will heat you up on Saturday and Sunday. Dancing along is expressly permitted!

DIY & Upcycling: Together with Crafty Homes from ALEXA Berlin you can design your own shirts. With the “Cricut” cutting machine, among other things, you can easily conjure up your very own individual fashion. Bring your favorite shirt and embellish it in your own style.

🥰 Small gifts: We also have small, sweet gifts for you on Saturday and Sunday. As a thank you for celebrating your birthday with us.

Mark your calendars for Sept. 16 and 17, 2023! We look forward to celebrating this milestone with you. Here’s to many more birthday parties at ALEXA in the heart of Berlin with you! ❤️