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NEW! HUGO in the ALEXA Shoppingcenter

Discover the latest trends from the Hugo brand at our exciting new opening in the Alexa shopping centre on the 1st floor. Immerse yourself in the world of Hugo and be inspired by high-quality fashion and timeless style. Visit us and experience a unique shopping experience!

Publication
02 April 2024
Categories
new & re-opening

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All you need in a single space

Bestseller are on the rise on ALEXA: Name it & Vero Moda!

Bestseller are on the rise on ALEXA: Name it & Vero Moda!

Two brand-new highlights are waiting for you, as Bestseller expands its fashion offerings and brings a breath of fresh air...
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The latest store openings at Alexa with Miniso & Bershka

The latest store openings at Alexa with Miniso & Bershka

With exciting new openings and extensive renovations, our shopping experience continues to grow – more modern, larger and more diverse...
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Thalia celebrates the modernisation of ALEXA

Thalia celebrates the modernisation of ALEXA

Thalia at ALEXA has reopened after extensive modernisation – and now invites you to enter a whole new world of...
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New opening at Alexa: Rosérie – floral elegance moves in

New opening at Alexa: Rosérie – floral elegance moves in

Something new is blossoming at ALEXA: Rosérie has opened in the ALEXA Cube on the first floor, bringing fresh colours,...
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ONLY & SONS opens its first store in Berlin at ALEXA

ONLY & SONS opens its first store in Berlin at ALEXA

On 25 September, ONLY & SONS celebrated its Berlin premiere with the opening of a brand new store on the...
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Reopening of Hunkemöller

Reopening of Hunkemöller

Hunkemöller at ALEXA shines in new splendour! Following extensive renovations, we will be celebrating our reopening on 22 August –...
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POP MART’s first store in Germany – exclusively at ALEXA!

POP MART’s first store in Germany – exclusively at ALEXA!

Welcome to the world of collecting, wonder and creative expression: POP MART is celebrating the opening of its very first...
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New opening – U.S. Polo Assn. celebrates its first store in Germany

New opening – U.S. Polo Assn. celebrates its first store in Germany

On 3 July 2025, the first U.S. Polo Assn. Store opens in Germany – exclusively at ALEXA Berlin on the...
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New at ALEXA: Wash Hour – Professional car service

New at ALEXA: Wash Hour – Professional car service

ALEXA now has a new place to go for shiny vehicles! Wash Hour is your expert for professional vehicle care...
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Stradivarius opens its first Berlin store at ALEXA

Stradivarius opens its first Berlin store at ALEXA

Stradivarius, the popular Spanish fashion brand, is celebrating the grand opening of its first Berlin store at the ALEXA Shopping...
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