New opening – U.S. Polo Assn. celebrates its first store in Germany

On 3 July 2025, the first U.S. Polo Assn. Store opens in Germany – exclusively at ALEXA Berlin on the 1st floor!

The sport-inspired brand, which is known worldwide for its authentic polo lifestyle, is not only bringing stylish sportswear, denim and accessories to our centre, but also true tradition: it is celebrating 135 years of sport inspiration alongside the United States Polo Association (USPA), founded in 1890.

135 years of passion for the sport of polo – Born to Play

Under the anniversary motto ‘Born to Play’, U.S. Polo Assn. unites sports enthusiasts, fashion fans and culture lovers worldwide. Inspired by the heritage of the USPA, the brand has been passionately dedicated to the sport of polo – both on and off the pitch. The world-famous lifestyle brand, U.S. Polo Assn., is now bringing this spirit directly to Berlin – right into the centre of the ALEXA!

Discover it now at ALEXA!

Look forward to the exclusive German launch and immerse yourself in the world of polo, fashion and American lifestyle. Whether sporty and casual or elegant – at U.S. Polo Assn. in ALEXA Berlin you will find looks that always keep moving.

📍 1. floor at ALEXA Berlin
📅 opening: 03. july 2025

Let’s celebrate 135 years of Polo – together in Berlin!