Race at Alexa – May 2 & 3 from 1:00 p.m. to 6:00 p.m.
On May 2 and 3, ALEXA will transform into a motorsports arena from 1:00 PM to 6:00 PM—and you’ll be there live! At Race at ALEXA, thrilling highlights await everyone who loves adrenaline and action.
Put your driving skills to the test in Fullmotion racing simulators: Get a pure racing thrill, drive on various tracks, and compete against other guests. Fast-paced action, exciting competition, and a real racing experience—all right in the heart of Alexa!
There’s even more in store for aspiring racers: Test your reaction time on our Reaction Wall—if you’re as quick as a flash like a real pro, you can really rack up the points.
The Pit Stop Challenge is all about teamwork: How fast can you change the tires? A special highlight awaits you with exclusive VIP support: Sven Heidfeld—former race car driver and brother of Formula 1 star Nick Heidfeld—will be at your side as a racing guide, offering tips and creating genuine community moments.
The grand finale takes place on Sunday, when stores are open: Only the top drivers from the Simulator Challenge will make it to the winner’s podium and receive ALEXA Center gift cards as the grand prize. Enjoy the enthusiastic atmosphere and celebrate the winners’ moments with us—racing fever for young and old alike!