Christmas 2025 at Alexa – experience joy, share happiness
The most wonderful time of the year is just around the corner – and at ALEXA, this year’s motto is: experience joy, share happiness! Starting on 21 November, the festively decorated centre will welcome you with an enchanting Christmas programme full of surprises, music and special moments.
🎁Daily buzzer promotion – take part and win!
From 12 noon to 6 p.m. and on Sundays when shops are open from 1.30 p.m. to 5 p.m., you can try your luck on our digital slot machine next to the customer information desk – press, buzz and enjoy!
Simply present a receipt for at least £10 from ALEXA, take part and win instantly – from delicious Lindor balls to discount vouchers.
Several times a day, we also raffle off special grand prizes! With a little luck, you can win ALEXA Centre vouchers or exclusive surprises from our tenants.
🍫Magical moments of indulgence at the Lindt Christmas stand
Pure Christmas magic awaits you at the festively decorated Lindt stand in ALEXA, in front of H&M and Zara! Here you can collect your prizes from the buzzer campaign and immerse yourself in the delightful world of Lindt at the same time. Discover a lovingly curated selection of the finest chocolate, exquisite praline creations and festively packaged gift ideas that will make every heart beat faster.
A special highlight: our photo point! Grab your loved ones, pose among sparkling decorations and take a sweet Christmas selfie as a souvenir of your visit.
You can also get creative yourself this year: on Saturday, 13th and 20th December, you will have the opportunity to make and decorate your own Christmas baubles – in return for a small donation to the Ronald McDonald House in Wedding. This is your chance to give free rein to your creativity.
You can also look forward to exclusive insights into the world of Lindt chocolate: On 10th and 11th December and on 22nd and 23rd December, Lindt’s Maître Chocolatier will be there in person to advise you on all things related to fine chocolate. This makes a visit to the Lindt stand a festive experience for the whole family – to marvel at, enjoy and get creative!
✨Grand opening
On 21 November at 3 p.m., we will kick off the festive ALEXA Christmas season together! For the opening of our lovingly decorated Christmas stand in cooperation with Lindt, you can expect a very special atmosphere with musical accompaniment by the singer Cate Evens.
The first charity Christmas baubles, lovingly designed by celebrities, are hung on the decorated tree. Each bauble is truly unique – creative, individual and designed with a lot of heart. If you are curious to find out who took part, you can find out more here.
And best of all: on 21 December, these special baubles can be won as part of our big charity raffle.
🎅Magical highlights during Advent
21 November, 3 p.m.: Festive opening of Christmas at Alexa
6 December: St. Nicholas comes to ALEXA – for photos, wishes and sparkling children’s eyes.
6 & 7 December: Our angels hand out sweet surprises in the centre.
06., 13., 20. & 27. December.: Family cinema- more information
10 & 11 December: Lindt’s maître chocolatier on site.
7 & 21 December: Sundays open for business – enjoy a leisurely shop, soak up the festive atmosphere and take part in special promotions.
13 & 20 December: Charity craft station – decorate Christmas baubles and do good, with donations going to the Ronald McDonald House in Wedding.
21 December: End of the charity campaign:
-Raffle of the individually designed celebrity baubles (find out who took part here)
-Donation cheque presentation to the Ronald McDonald House in Wedding
-Festive performance by the chamber orchestra
22 & 23 December: Lindt’s Maître Chocolatier on site
📱Digital Advent calendar on Instagram
Online surprises await you! Behind every door of our Instagram Advent calendar, you will find exciting prizes from our tenants every day – take a look! Curious? Click here for the Advent calendar here!
💖 Charity: Giving joy for a good cause
Under the motto ‘Experience joy, share happiness’, ALEXA is supporting the Ronald McDonald House Berlin-Wedding this year. You can find all the information at here.
🍿Family cinema at ALEXA!
On four Saturdays, you can enjoy the film ‘Early Man’ free of charge at the ALEXA family cinema.
Tickets are available at the customer information desk – while stocks last.
More information is available here!
