Rituals Cosmetics opens new store in Alexa Berlin Fragrances, body care and luxurious gifts: the wellbeing brand has been offering a wide range of high-quality products for over 20 years, which customers can experience not only online, but also in city centers and shopping centers throughout Germany. A new store is now being added to the more than 200 existing stores. On November 22, 2023, Rituals will open its larger store here in our Alexa Center. The brand is celebrating its 15th birthday at Alexa. Rituals is the world’s first brand to combine home and body care with an extensive product line – inspired by the wisdom and ancient traditions of Far Eastern cultures – and transforms everyday routines into meaningful moments – whether for yourself or as a gift.